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AdKex

Google Ads competitor-monitoring SaaS

AdKex is a Google Ads competitor-monitoring SaaS for PPC agencies. It runs Google searches for given keywords, locations and devices, and records whose ads appear in which position. We develop the app and the backend.

Tech stack

PostgreSQLPostgreSQL
Next.jsNext.js
Node.jsNode.js
Google CloudGoogle Cloud
DockerDocker
StripeStripe
CloudflareCloudflare

AdKex

Location
Hungary
Industry
Marketing SaaS
Start
February 2025
Client
AdKex is a Google Ads competitor-monitoring SaaS for PPC agencies. It runs Google searches for given keywords, locations and devices, and records whose ads appear in which position. We develop the app and the backend.
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ChallengeApproachSolutionResultsImpactLive interface

The challenge

Agencies want to see where and which ads their competitors run. That differs by location and device, and a search from an office computer doesn't show it.

What we delivered

  • Search campaigns: a combination of keywords, locations, device, language and Google domain
  • Locations from country down to postcode, following Google's geo targets
  • Searches run on chosen days and hours, by an hourly scheduler
  • Credit-based plans with a free starter allowance

The solution

A search in 5 steps

A new search is built from settings, keywords, locations, frequency and a preview. Locations can be picked from a list or pasted in bulk.

Ads by competitor

For every ad found, the position, title, link, domain, text and sitelinks are recorded. The dashboard shows them in overview, ads, competitors and searches views.

Credits and plans

Each search costs 1 credit, and failed searches are refunded. Users can start on a free plan; paid plans run as subscriptions.

Measurable results

~1 million

ads recorded by June 2026

260,000+

searches run

80

selectable countries

Google Ads competitor-monitoring SaaS
Live at app.adkex.io

From keyword to the competitor's ad

The agency enters keywords and locations, AdKex runs the searches at the chosen times and shows the ads by competitor.

Live interface

AdKex: Google Ads competitor monitoring for agencies.

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